"Freya is a modern and sophisticated jewelry brand
that honors all strong and ambitious women."
The brand sourced its name from the Nordic goddess Freyja, a goddess of light and a symbol of feminine power.
Freya could be defined as contemporary-chic brand where the classics of jewelry are reshaped to be less conventional. This reflection is linked to our vision of modern women - called the contemporary goddesses - who shape their future with the inheritance transmitted by amazing women. This is also why jewellery are named after women who have made history.
The whole production is made in Switzerland. The gold we use is recycled in the German part of Switzerland and the whole production takes place in Geneva. It is important for us to value the Swiss expertise and to work with local companies.