Like my jewelry I am a Swiss made product.
Passionate about fashion and entrepreneurship this jewelry brand is the one I am dreaming to share with you for the last few years.
Freya could be defined as contemporary-chic brand. I take the standard aspects & materials of jewelry and reshape them to be less conventional.
This reflection is linked to my vision of contemporary women - called the Contemporary Goddesses - who shape their future with the inheritance transmitted by amazing women. This is why jewelry are named after women who have made history.
As I sketch the designs, I decided to work with local firms and jewelers here in Geneva to craft the jewelry. It is important for me to benefit the Swiss expertise as we only use massive gold and silver as well as precious gems.
Meanwhile, to take part to a more sustainable way to consume we use recycled gold to make the pieces and have trusted partners for the provenance of the materials.